MNTN Livestream

Filmed at Digiday Publishing Summit in Vail, Colorado, we cast select publishers in a series that is part travel video, part narrative, and wholly distinctive.

Capabilities

Design, Editorial, Production, Research, Strategy, Video

Solutions

Branded Jouralism, Videos

View Demo

The Assignment

The growth of connected TV consumption in 2021 has turned the channel into a critical tool for performance and brand marketing teams. CTV has solidified itself in the overall marketing mix, offering teams a fresh, interactive way to engage and convert consumers, as well as measure advertising performance.

Heading into 2022, more marketers are racing to shift budgets from linear and social media to CTV. That new spend comes with new competition, and a need for reimagined tactics, data and insights to support CTV efforts moving forward.

The Approach

The growth of connected TV consumption in 2021 has turned the channel into a critical tool for performance and brand marketing teams. CTV has solidified itself in the overall marketing mix, offering teams a fresh, interactive way to engage and convert consumers, as well as measure advertising performance.

Heading into 2022, more marketers are racing to shift budgets from linear and social media to CTV. That new spend comes with new competition, and a need for reimagined tactics, data and insights to support CTV efforts moving forward.

Our videos were showcased in Digiday.com's native high-impact unit, a format designed to attract readers with sight, sound, motion and compelling content.

We cast high-level marketing and media executives who had something interesting to say and said it with personality.

Outcome

Our bespoke approach to Parse.ly’s content, distributed via high-impact ads on Digiday.com and via their own channels, drew more than 270,000 views. More importantly, the engagement kept on giving, as Parse.ly distributed the videos across their website and social platforms.

“I’m continuously impressed with every single piece of work done by the Custom team for Parse.ly,” said VP of marketing Clare Carr. “They listen to our goals and marry them with the needs and interests of our potential audience, a benefit that I find only comes from working with an in-house content agency.”

 

Want to work with us? Get in touch.

    [recaptcha]

    Custom

    A Digiday Media Company
    26 Mercer Street
    New York, NY 10013