AI is the marketing watchword this year, but IBM was there long before anyone else. For this watershed advertiser, we created a guide that incorporated creative writing, inspired design and the well-researched, well-written content that we've become known for. Drawing on primary research and conversations with industry leaders, we shaped a guide that communicates how cognitive computing—a longstanding IBM technology—surpasses the more primitive forms of AI that have captured the industry's attention.



AI is a B2B buzzword, but everyone from programmatic automation companies to Tesla is using it to market their wares. As part of Digiday's WTF series—our primers on complicated industry buzzwords—we break down just what does and does not make AI. From early web crawlers to natural language processing to AlphaGo, we sift through the hype to bring readers the real scoop on just WTF AI really is.