We are


Custom is Digiday Media’s creative content agency. We understand the people, business, and culture of tech-disrupted industries.

Our Work
  • Hightail Hightail
  • OneSpot OneSpot
  • Sysomos Sysomos
  • Media Trust Media Trust
  • Viacom Viacom
  • Visual IQ Visual IQ
  • Custom Custom
  • PulsePoint PulsePoint
Working with the world’s best brands
  • RhythmOne
  • TEN
  • MarinSoftware
  • OneSpot
  • theTradeDesk
  • Gumgum
  • Hightail
  • Oracle
  • IBM
  • Viacom
What We Do
What We Do
We create modern, meaningful content

We start with rigorous editorial standards, then develop robust creative approaches and cap it all off with beautiful design and far-reaching distribution.

We’ve got the tools to make your voice heard

  • Content Strategy
  • Content Development
  • Social Media Management
  • Research
  • Design
  • Events and Audience Development
What we make

  • eBooks
  • Videos
  • Podcasts
  • Infographics
  • Environments
  • Events

Our eBooks are substantive, imaginative and designed to be the launching pad for well-rounded content campaigns.


We go beyond talking heads, bringing flavor to client videos through flawless concepts, design and production.


Our journalists and podcast producers whip up series that draw an audience for your brand and promote its mission.


Good data has legs. We’ll turn yours into compelling visual content and a microcontent campaign that gets milage.


An empty room is our blank canvas. We’ll set your wildest dreams loose for a one-of-a-kind installation.


You want the right people in the right place at the right time. We can get them there and curate an experience they’ll never forget.

About Us
About Us
We are Custom

We’re an ambitious crew bent on moving beyond the usual “decision-maker” cliches of B2B content marketing and advertising. We work inside Digiday Media, named one of Fast Company’s Ten Most Innovative Media Companies in the world.

Our Leadership Team

Nick Friese, Founder & CEO
Nick Friese, Founder & CEO

Founder and CEO of Digiday Media, a global media company dedicated to rethinking and reshaping the business of media and content. Under his leadership, Digiday Media was named one of Fast Company’s top ten most innovative media companies in the world, Inc Magazine’s fastest growing companies in 2013, 2014, and 2015, and named one of the fastest growing businesses in NYC.

David Amrani, Director of Strategy & Special Projects
David Amrani, Director of Strategy & Special Projects

With a focus on product and campaign strategy, David works with the team to  conceive, plan and produce digital-first initiatives for media and tech clients. Through studying how and why certain things (ideas, assets, movements) spread through networks, he knows how the web works and makes digital things that feel at home there.

Adonis Vasquez, Senior Program Manager
Adonis Vasquez, Senior Program Manager

Adonis is Custom’s project manager. He is a former UX architect who has a deep fascination with turning chaos into order. When he is away from his computer he is coaching NYU’s Brazilian Jiu Jitsu club and finding the best places to eat in the East Village.

Lucia Morris, Project Manager & Account Manager
Lucia Morris, Project Manager & Account Manager

Lucia, better known as Lu, hails from South Florida. She is CUSTOM’s lead gen queen, social media starlet and data guru. When she’s not at 26 Mercer St, you can catch her training for the Chicago Marathon or ordering UberEATS.

Chen Shao, Associate Strategist
Chen Shao, Associate Strategist

Chen is Custom’s assistant strategist. Coming from a background in finance, she hung up her corporate America hat and traded it for a role in the creative industry. When she’s not working on the next campaign, she’s scoping out the New York music scene by going to concerts or planning her next trip.

Stephanie Rogers, Account Manager
Stephanie Rogers, Account Manager

With over 8 years of Account Management experience, Stephanie packed up her life and moved from Melbourne, Australia to New York. A passion for media, entertainment and technology led her to work with companies at the forefront of industry innovation - always with client service and relationship building at heart.

David Teich, Digital Media Writer
David Teich, Digital Media Writer

David Teich is Custom’s Digital Media Writer. An NYU journalism grad, he covered digital media for Cynopsis, and wrote about indie film for IndieNYC.com. Unrelated: The North American Scrabble Players Association ranks him as the 370th best tournament player in North America. If you want to know all nine of the seven-letter anagrams for the tiles A-N-T-I-E-R-S, just ask him.

Samantha Dupler, Copywriter
Samantha Dupler, Copywriter

Samantha Dupler is Custom's copywriter. With past experience at Condé Nast and The Foundry at Time Inc., she's thrilled to bring her editorial and content marketing skills to the Custom team. When she's not at her laptop, you'll find Samantha at her microphone — she's also a professional voice actress (credited as Ivy) who has appeared in several video games and commercials, even voicing a Marvel superhero in a mobile game.

Want to work with us? Get in touch.


A Digiday Media Company
26 Mercer Street
New York, NY 10013

© 2010–2018 Custom, A Digiday Media Company. All Rights Reserved.