CUSTOM is a creative content agency with instant access to intelligence about the people, culture and business of tech-disrupted industries.

Our work

  • Millennial Man

    The Enthusiast Network (TEN) aimed to court advertisers to their network of action- and sports-related publications. We quickly realized that TEN’s millennial-heavy “enthusiast” audience was distinctly different from the generic millennial archetype with which marketers have struggled. We laid all this out in a sleek infographic, exposing both “truisms” and actual truths about male millennials, with media targeting tips to match.

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    CUSTOM for
    The Enthusiast Network
  • Out of the Office, an original series

    This series, conceived and produced by CUSTOM, showcases the extracurricular pursuits of industry talent. In this episode, we interviewed a media agency manager showed how her passion for printmaking and music enhanced her agency role, proving to agency clients that there’s more to their agency partner than a solid tech stack.

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    A CUSTOM Original Series
  • Retaking the high ground

    PulsePoint wanted to better align with the publishers served by its programmatic advertising exchange while promoting its header bidding technology. By highlighting the “buyer bias” we knew to be endemic in most programmatic environments and calling back to a lost golden age for publishers, we created a digital and print campaign that showed them how to retake control of their inventory using a new set of tools enabled by PulsePoint.

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    CUSTOM for
    PulsePoint
  • Field Guide to Premium Programmatic

    Our client wanted thought leadership around the myths of premium programmatic. But our deep source network revealed that the practice was too nascent to have accumulated misconceptions. Instead, we married extensive qualitative research with creative copywriting and unique design to create a one of a kind “Field Guide” in the style of an ethnographer’s diary that blew past lead generation goals.

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    CUSTOM for
    RhythmOne

What we do

We specialize in content strategy, intelligence, production and design.
img Content strategy
img Journalism
img Editorial production
img Creative copywriting
img Video production
img Research
img Design

Who we work with

These are some of the
clients we’ve had the pleasure to work with.
Digiday
glossy
Tradestreaming
Neustar
Pulsepoint
IBM Marketing Cloud
AppNexus
Demand Media

The team

These are the fine young individuals that make this all happen.
We strive to provide the best services for our clients.
DEANNA ZAMMIT
DEANNA ZAMMIT
Managing Director
DAVID AMRANI
DAVID AMRANI
Senior Creative Strategist
JOSEPH GEOGHAN
JOSEPH GEOGHAN
Coordinator
EVAN DESIMONE
EVAN DESIMONE
Digital Media Writer
Peter Surrena
Peter Surrena
Chief Product Officer
PAUL KONTONIS
PAUL KONTONIS
Chief Marketing & Communications
BEN DARCHE
BEN DARCHE
Director of Client Engagement
ALY LESPIER
ALY LESPIER
Client Engagement Manager
TYLER KAMEN
TYLER KAMEN
Client Services Manager
KEVIN LEE
KEVIN LEE
Client Services Manager

Connect

Connect with us. We would love to hear what you have to say.